What We Do
STRATEGIC PLANNING
- Market identification and show selection
- Identification and prioritization of show goals (i.e. sale leads, media coverage, product launch, corporate image, channel partner acquisition, etc.) in line with integrated marketing plan
- Goal-setting to identify show-specific measurable and nonquantifiable objectives such as Return on Investment and Objectives goals
- Exhibit design, including exhibit layout and traffic patterns
- Identification of show messages and theme
- Management of in-booth entertainment/presenters (scripting, music, A/V, schedules)
- Promotional opportunities to reinforce show theme, including pre-show mailings and promotions, giveaway items, in-booth activities, technology-based on-site promotion, advertising, exhibitor attire, post-show fulfillment
- Lead acquisition technology program management and improvement
- Staging of off site client events, such as hospitality suites, tours, or golf events
- Staff selection and assignment of ancillary duties (booth captain, competitive analysis, PR, attendance at seminars or events, etc.)
- Budgeting (zero-based, percentage-based, or historical)
PRE-SHOW LOGISTICS / SHOW SERVICES COORDINATION
- Exhibit space negotiation, selection and contracting
- Show manual review, evaluation and organization
- Customized show plan to communicate to all stakeholders (management staff, marketing managers, attendees, vendors, show partners, etc.)
- Exhibit procurement, design and production, or refurbishment
- Shipping quotes and orders
- Insurance evaluation
- Exhibit staffing, training and scheduling
- Exhibit staff housing
- Exhibit staff travel arrangements
- Staffing schedules
POST SHOW SERVICES
- Post-Show Surveys
- Post-Show Analysis
- Return-on-Investment (ROI) and Return-on-Objective (ROO) Reports
- Financial Audit of Show Program
- Exhibit Storage
COORDINATION OF ANCILLARY SERVICES TO MEET DISCOUNT DEADLINES
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Accessible (secure) storage
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Audio-Visual
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Computer rental
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Drayage (on-site material handling)
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Forklift
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Furniture rental
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Graphics
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Labor (exhibit installation and dismantle), using either the official contractor or Exhibitor-Appointed Contractor
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Lead retrieval systems
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Promotional Opportunities (signs, banners, kiosks, co-sponsorships, etc.)
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Rigging (overhead sign hanging or handling of large machinery)
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Security
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Signage